Any one else seen any interesting examples of using a facbook feature as part of a competition/brand awareness?
Seems very interesting the "underworld" is paying facebook for the advert, while at the same time "underworld" is actually promoting the new facebook feature, did they get a discount or are they just trying to be different?
And by the way "underworld" I have no interest it what ever "underworld" is so please try re targetting.

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